Hi, Imogen here.
A freelance copywriter, editor, content strategist
and self-confessed crossword addict.
I help brands to tell their story. My approach focuses on words, using language that speaks to audiences convincingly and persuasively to build recognition and trust.
Having started my career hopping between internships in Paris at Condé Nast International and Lagardère, I went on to work as Deputy Editor at FMS Global Media where I had the opportunity to work with, and interview, a host of accomplished men and women including Nadja Swarvoski; Michelin-starred chef Marc Haeberlin; interior designer Kelly Hoppen; ballet dancer turned model Eric Underwood and jeweller Shaun Leane.
Aside from quizzing experts from within the luxury industry, I've also project managed editorial strategies, styled photo shoots and developed my skills as a copywriter.
I specialise in content coordination, tone of voice, brand story and social media strategy but my broader skills include editorial project management, influencer marketing, and speaking French.
When I'm not working, I can be found listening to an episode of Talk Art or in my garden. I have opinions and thoughts on a smorgasbord of subjects so feel free to ask me what I’m reading or listening to